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Why your small business needs an online presence

As a small business owner, time is your most valuable resource. How you choose to invest it is almost as important as where you invest your pounds. Are you neglecting your social media presence because “Facebook is a waste of time” or because you have no idea how to tweet? Are you intimidated by learning how to manage a website or an email marketing program? It’s never been easier for small businesses to compete online with the big guys and it’s never been more affordable to manage.

Facebook is more than cat videos and a pic of your cousin’s new baby every 10 seconds.

Engaging a potential customer on social media builds trust in your business. If your business doesn’t have a decent Facebook page, you are missing a huge opportunity. 24 million Brits use Facebook every day and 56% of internet users age 65 and older use Facebook. Facebook and other social media sites provide an easy, more “non-committal” way to get in touch with you and see what other people are saying about your product or service. Social media is a way to have a meaningful conversation with a potential buyer, even if they aren’t local. Social media also allows for “top-of-mind” awareness campaigns so those customers who aren’t ready to buy from you yet remember your name when they are. You can even schedule your social media posts ahead of time for things like holidays or special sales.

Email marketing isn’t dead

We all hate spam email. This is why email marketing has made some amazing advances in the last few years. Now, emails from business aren’t just hard-sell, “buy now!’ discount offers, but they are informative and, dare I say it, actually fun to read. Find out what your customers love to talk about and incorporate it into your email marketing strategy. Would your users find the latest announcement from Ferrari exciting? Or maybe they are more of a 'great recipe' kind of crowd? Find ways to make your customers look forward to getting your emails. Don’t have anything exciting or interesting to share this week? Don’t send an email. Choose quality over quantity, but do your best to plan out all campaigns so you can establish some frequency.

Your website is your business’ first impression to the entire world

What’s the first thing you do when you are interested in buying a product or service? If you’re like the majority of British people, you Google it. If your website looks amateur, out-of-date or, even worse, your website doesn’t appear in the search results, odds are you are losing potential customers to your competition. Even if you don’t sell anything online, visitors can get to know you and your product, find locations, and contact you. It’s easier and more affordable than ever to have a website, and because of that, today’s buyer might see a business without a website as a huge red flag and go elsewhere.

Nobody has time for that!

Having a great website, a cute Facebook page, sending a few emails would be great, but you’re busy actually running your business, managing the day-to-day operations. There are just bigger priorities, right? Wrong. You could be losing thousands of pounds in revenue each month that you don’t invest in online marketing. Trends change constantly and technology moves fast, but the good news is that you can get affordable, professional marketing help from the world’s best with just the click of a button. You know your business and its customers inside and out. Online marketers have honed their craft as well. Getting your very own marketing assistant is much more affordable than you may think. Contact us to find out how we can bring you more customers, build your online reputation, and best of all, save you time and hassle so you can get back to running your business.

Pippa Wastell