The challenges that come with running a business can be daunting. You’re keeping your eye on the finances, marketing, day-to-day problems, marketing, hiring, firing, PR and more. With all that going on, you barely have any time for coming up with new ideas and innovating new processes that can help grow your business.
One of the easiest solutions to this dilemma is to hire a Virtual Assistant. But why hire a virtual assistant when you can hire in-house staff?
A Specific Skillset
A Virtual Assistant is an individual who works remotely, often through telecommuting, email and/or video conferencing. A Virtual Assistant can work from anywhere in the world where there’s an internet connection. The best Virtual Assistants aren’t just people who are willing to work for less money, but people with specialized skills that business owners value. Virtual Assistants may have a broad range of experience, but typically work in a specific niche and have dedicated skills, like accounting, data entry, marketing, etc.
Hiring a Virtual Assistant saves you the cost of hiring a full-time employee. You eliminate employee benefits (health insurance, benefits, tax savings, etc.) The average hourly rate for a Virtual Assistant is typically lower than a full-time employee for these reasons. Plus, you typically pay them per project, so you don’t waste time paying for time where they aren’t working for you.
As a small business owner or sole trader, you understand that affordable large office spaces are difficult to come by. Sometimes just the cost of buying another desk and office chair may not be worth it to you. That’s where a Virtual Assistant comes in. Because they work from home, you don’t need to make room for them in your office space or even have an office, for that matter.
A Comfortable Relationship
By choosing a Virtual Assistant over a full-time employee, you are eliminating a lot of interpersonal issues that can arise from having to see and speak to someone 8 hours a day, 5 days a week. Not only that, but your Virtual Assistant is happy with the degree of flexibility and, more often than not, a happy employee is a productive one. For instance:
As a small business owner, time is your most valuable resource. How you choose to invest it is almost as important as where you invest your pounds. Are you neglecting your social media presence because “Facebook is a waste of time” or because you have no idea how to tweet? Are you intimidated by learning how to manage a website or an email marketing program? It’s never been easier for small businesses to compete online with the big guys and it’s never been more affordable to manage.
Facebook is more than cat videos and a pic of your cousin’s new baby every 10 seconds.
Engaging a potential customer on social media builds trust in your business. If your business doesn’t have a decent Facebook page, you are missing a huge opportunity. 24 million Brits use Facebook every day and 56% of internet users age 65 and older use Facebook. Facebook and other social media sites provide an easy, more “non-committal” way to get in touch with you and see what other people are saying about your product or service. Social media is a way to have a meaningful conversation with a potential buyer, even if they aren’t local. Social media also allows for “top-of-mind” awareness campaigns so those customers who aren’t ready to buy from you yet remember your name when they are. You can even schedule your social media posts ahead of time for things like holidays or special sales.
Email marketing isn’t dead
We all hate spam email. This is why email marketing has made some amazing advances in the last few years. Now, emails from business aren’t just hard-sell, “buy now!’ discount offers, but they are informative and, dare I say it, actually fun to read. Find out what your customers love to talk about and incorporate it into your email marketing strategy. Would your users find the latest announcement from Ferrarri exciting? Or maybe they are more of a great recipe kind of crowd? Find ways to make your customers look forward to getting your emails. Don’t have anything exciting or interesting to share this week? Don’t send an email. Choose quality over quantity, but do your best to plan out all campaigns so you can establish some frequency.
Your website is your business’ first impression to the entire world
What’s the first thing you do when you are interested in buying a product or service? If you’re like the majority of British people, you Google it. If your website looks amateur, out-of-date or, even worse, your website doesn’t appear in the search results, odds are you are losing potential customers to your competition. Even if you don’t sell anything online, visitors can get to know you and your product, find locations, and contact you. It’s easier and more affordable than ever to have a website, and because of that, today’s buyer might see a business without a website as a huge red flag and go elsewhere.
Nobody has time for that!
Having a great website, a cute Facebook page, sending a few emails would be great, but you’re busy actually running your business, managing the day-to-day operations. There are just bigger priorities, right? Wrong. You could be losing thousands of pounds in revenue each month that you don’t invest in online marketing. Trends change constantly and technology moves fast, but the good news is that you can get affordable, professional marketing help from the world’s best with just the click of a button. You know your business and its customers inside and out. Online marketers have honed their craft as well. Getting your very own marketing assistant is much more affordable than you may think. Contact us to find out how we can bring you more customers, build your online reputation, and best of all, save you time and hassle so you can get back to running your business.